How images can optimise your website for increased conversions

In today’s fast-paced, hard-to-retain-viewers world, visuals shouldn’t be a mere decorative element. Images, in fact, are fundamental tools that shape and navigate user experiences – they help sway readers towards making purchasing decisions. A professionally-built website will strategically place high-quality visuals that help boost engagement, build trust and, most importantly, enhance Conversion Rate Optimisation (CRO).

However, it’s worth noting that not all images function similarly. While SEO-optimised images help with search rankings, sensibly placed visuals up conversion rate optimisation services and drive sales.

In this guide, we break down the different ways you can harness the power of images for your business websites’ maximum conversions:

1. The psychology behind images

It’s a fact that humans are wired to process visuals faster than text – making images a key element for boosting user engagement. Here are a few key features:

• Emotional connect: Vistors are drawn to human faces and emotions. Thus, displaying real people using your product/service helps create a subtle, subconscious connection with visitors
• Trust: A high-resolution, professionally shot image enhances a brand’s authenticity. On the other hand, blurred or generic stock images can turn your users away
• Colour theory: Ensure you images use images with colours that align with your brand identity and psychological triggers. For instance: blue instills trust and red evokes urgency
• Storytelling: Remember to use an image that conveys a strong message/narrative, captures users’ attention and keeps them engaged longer

2. Choose the right type of visuals

Simply adding images isn’t enough; you need to incorporate the right kind of visuals that accelerate your web conversion goals:

• Authenticity wins! Whenever possible, ensure you use authentic brand photography or insert real customer images instead of the typical cliché stock photos
• Include multiple angles with zoomed-in and lifestyle shots to help the web users visualise the product in use
• Include visuals where people appear to be actively engaged rather than boring static poses
• Infographics, charts and statistics if used sensibly make content digestible and increase information retention

3. SEO-optimised imagery

From an SEO point of view, images significantly improve organic traffic — this is, if optimised correctly. Here’s how:

4. Careful placement

Images should be placed strategically to guide users toward taking action:

5. The importance of A/B Testing

A/B testing different images can reveal what resonates best with your audience. This form of testing will split your web traffic in two versions – A and B. You can monitor the response and decide on the best route accordingly. Key test points include:

6. Prioritise mobile experience

Traffic on your website will be from over 60% mobile users — thus, optimising your images to adequately adapt to different devices is important. Here’s how you can ensure accurate sizing:

7. Experimenting with different visual types

You can experiment with different image formats – while static images are recommended, adding motion graphics, GIFs or short videos can further boost engagement. For example:

8. UGC builds trust

Nowadays, thanks to social media, user-generated content or UGC is one of the best ways to encourage customers to share their experiences. They can do through images and you can integrate them into your website:

Takeaway

The takeaway from this article is that images are not just decoration if used correctly, they can prove to be essential tools for storytelling, engagement and most importantly, conversions. Remember to implement the best SEO practices by optimising images, upgrading visual placement and incorporating conversion rate optimisation services – these are some of the practices that can significantly enhance user experience and your business revenue.

How can IS Global Web help?

At IS Global Web, our expertise is helping businesses boost sales through expert SEO and conversion strategies. As the best digital marketing company in India and the best SEO company in Noida, some of our services include search marketing, website analytics, website developments, social media marketing, Google penalty recovery, open source solutions, etc.

You can know more about our services here and find the best solutions for your business needs.

Nikhil Agrawal

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence. You can find Nikhil on LinkedIn & Twitter.

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