Top 10 questions you should ask digital marketing agency before hiring

In today’s fast-paced digital landscape, onboarding the best digital marketing agency can make or break your business. With the global digital marketing industry expected to reach a staggering $786.2 billion by 2026 and 63% of businesses increasing their marketing budgets, it’s clear that digital marketing is no longer optional—it’s essential!

Whether you require web development services, digital marketing expertise or simple SEO guidance, a reliable agency elevates your brand, expands your reach and helps achieve growth. However, with so many agencies, how do you choose the best digital marketing in India? It’s like separating wheat from the chaff?!

Honestly, in our experience, the answer to this lies in asking the right questions right before the onboarding process. Asking questions will give you insights into the company’s capabilities and help determine if they fit your business needs.

Considering this, IS Global Web, Noida’s best digital marketing agency, has designed a detailed guide highlighting the ten questions you should ask before hiring an agency.

1. How will your agency serve my business?

All businesses are unique in different ways and so are their goals. The first, most critical question you should ask any agency is: ‘’How will your services address my specific business needs?’’

Before asking this question, ensure you know your digital business goal. Are you looking to:

• Up the website traffic?
• Improve search engine rankings?
• Generate more leads or conversions?

2. What will be your approach to digital marketing?

As a business, you should know that not all digital marketing strategies are designed equal. Ask the agency to explain their approach towards your business. How do they intend to:

• Follow ethical, white-hat SEO practices?
• Adapt strategies tailored towards your business?
• Generate content? Will it be data-driven or content-centric?

3. Which tools or technologies do you use?

A digital marketing agency’s toolkit often explains their expertise as well as skills. If you are relatively new to these tools, listed below are a few common ones:

• Google Analytics (data tracking)
• SEMrush or Moz (SEO)
• Tag management systems (Google Tag Manager)

4. Are there any success stories or case studies I can read?

Most reputable agencies have a portfolio of their past projects. Ensure you ask them for case studies or client success stories highlighting their achievements. This step will answer these questions:

• What were the client’s challenges?
• How did the said agency solve them?
• What tangible results were achieved?

5. Will you be sharing performance reports with me?

Transparency is vital when working with an agency or, in fact, with any business. Timely performance reports will help you keep a tab on the progress plus ensure accountability.

• How frequently will you receive reports (weekly, bi-weekly, monthly)?
• What metrics will be included?

6. Any specific KPIs you focus on?

As a business, be informed that all successful digital campaigns revolve around well-defined KPIs. Common KPIs include:

• Organic traffic
• Click-through rate (CTR)
• Conversion rate
• Bounce rate

7. How do you handle Google’s algorithms?

Google’s algorithms are constantly evolving — this can significantly impact your business website’s ranking. Understand from the agency how they stay updated and adapt their strategies to these changes.

8. When can I start seeing results?

Please know that SEO and digital marketing processes are long-term investments; however, asking for a timeline is reasonable.

• How long will it take to see improvements in traffic, rankings or conversions on the website?
• What are the different milestones for different project phases?

9. Do you manage international and domestic SEO?

This question is helpful for you to ask if your business serves both local and international markets, as you will need an agency that can manage both effectively. IS Global Web specialises in:

• Local SEO to help companies dominate in their geographic area
• International SEO to expand your reach globally

10. Lastly, what will be the pricing model?

• Project-based?
• Performance-based?
• Monthly retainer?

IS Global Web experts provide flexible pricing models tailored to your budget and business needs. We offer our clients value-driven services that deliver a high return on investment.

IS Global Web: Your partner for digital success

IS Global Web has been helping businesses expand their digital reach since 2009. With offices in London and India, we blend global expertise with local insights to assist our clientele with excellent, tangible results. Our dedicated team of designers, developers and digital marketers work tirelessly to ensure your success from conceptualisation to implementation.

Ready to take your business to the next level? Contact IS Global Web today and let’s discuss how we can achieve your digital marketing goals together

Nikhil Agrawal

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence. You can find Nikhil on LinkedIn & Twitter.

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