Complete Guide – Instagram Marketing Trends for Businesses

Instagram is the new trend setter of the social media marketing platform. With over 2 billion monthly active users, Instagram has become the perfect and most creative channel to reach a massive audience. Instagram is the second most visited social media platform after Facebook. Instagram offers access to a huge audience which actively interacts with brands and makes purchases as well. This is the best advantage of Instagram marketing. Social media companies have also started working on Instagram as top priority by offering Social media marketing packages.

So how can you use Instagram marketing to grow your business? How can you make the best of the most effective social media channel?

Instagram marketing is the best practice to grow your brand awareness on the platform and generate more leads and sales. Instagram marketing includes reels, static posts, stories, influencer marketing, paid content and shopping tools. By now, you must have seen reels on Instagram and must be aware that reels are becoming increasingly important.

These short videos are hit from last few years and are grabbing the attention of the audience like anything. Reels are the new trend to reach out to the larger audience. But how to use this new trend of posting reels to grow your business?

First understand what are Instagram Reels

Reels are short videos that can be upto 90 seconds in duration and comes with various editing tools. You can put effects, music, filters, stickers, captions and background as well in the video to make it more engaging. The best part about reels is that they remain on your feed unless you delete them. Reels do not disappear in 24 hrs like stories. Reels can use multiple video clips or you can use set templates to make a reel. Reels can be accessed through the explore page or the reels tab on your profile.

Lets understand how to use Instagram Reels for Business

Reels offer every business endless opportunities to promote their brand, products in creative way. Here are some strategies to make best use of the reels trend.

Promote products

Reels are the perfect way to show your brand products to the audience. And the best way to show your products is by creating reels guiding people as to why their product is important and useful for them. Why do they need to buy this. Promote your product by showing the value or worth of it to the audience.

Promote Services

Highlight services your company offers and most importantly show the world that how you offer your services to the audience. Why your services are best. Why audience should opt for your services. Add value in it so that they will be forced to take your services.

Post tutorials

How to videos are always popular and are always liked by the audience at large. Use reels to share helpful information about your products or services along with some tips and tricks. If you audience love your work, surely they would like to see how you create that. Make up artists can create a short video on how to create a smokey eye look. Chefs can create a short video on any cooking recipe and so on.

Share information about your products or services

People love to watch information related to raw material you use for making a particular product. Reels showing things required to make a certain item get more engagement as you are not hiding anything from your prospect buyers. You are showing everything to them.

Post behind the scenes

Behind the scenes are the most loved category of reels. People love to have a look at what goes behind the scene in your company for making a certain product or article. Do not forget to share BTS on your feed.

Use trending songs

Adding music to your reel is a great way of making it more engaging. Use trending music, which will just increase the chances of more views, which means more engagement.

Use descriptive caption

Creating and posting a reel will not work alone, it should be accompanied by descriptive captions to give more information about your video.

Use relevant hashtags and keywords

Make sure to use keywords and hashtags in your captions relevant to your brand or company. This will increase the chances of your video coming up on search page when any user puts the same keyword or hashtag in the search tab.

Don’t be just stick to sell your product on Instagram as people watch reels for fun and entertainment. They don’t want to make sales on first instance, they want to explore and connect. Make sure your reels do justice.

Post consistently

Last but not least, post consistently. Plan your content in advance so that you will not miss to post on time. Analyze the insights and try to figure out what works best for your brand and keep on creating reels on the same lines.

Nikhil Agrawal

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence. You can find Nikhil on LinkedIn & Twitter.

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